Innovative internet-based radio, Charm City Radio 107.7, challenges the status quo in radio broadcasting by steering conversations to bring the desired change in communities
The decision by Monique Turman and Betteenia Turman to create Charm City Radio 107.7 was inspired by their passion to better the world by giving voice to the seemingly voiceless individuals and communities. As an internet-based radio, Charm City Radio 107.7 reaches a national and global audience, promoting small businesses and unsigned artists as well as other creatives in the entertainment industry.
“I am passionate about supporting the LGBTQ community, the Black Lives Matter movement, and all other advocacy initiatives that support underserved populations and individuals in our local and global community,” said Betteenia Turman.
“Let’s be perfect about the things that we need to be perfect about – Community, Voting, Women Equality, Black lives Matter, LGBTQ, and the support for all starving artists,” said Monique Turman.
It is looking like the dawn of a new beginning in the US radio industry, which remains one of the most powerful mediums in the country, with a weekly reach of around 90 percent among adults, as Charm City Radio 107.7 officially launches. Online radio has become increasingly popular in recent times, with a report on Statista revealing that an estimated 57 percent of the U.S. population listens to online radio every month in 2018. However, Charm City Radio 107.7 is looking to carve a niche in the competitive market by giving underserved communities a platform to share their talents, services, and network with one another.
Charm City Radio 107.7 is coming at the best possible time, with marginalized communities presently coming together to fight, stand up for, and speak for the greater good of humanity. Consequently, the internet-based radio will serve as a mouthpiece to drive the desired change and move communities forward.
The online radio station also plans to have a YouTube channel, which will allow for face-to-face interviews to spotlight creatives and businesses.